Pink Everyday!

OPI Partners with Platinum Recording Artist Nicki Minaj to Launch Limited Edition Lacquers

                OPI announces the launch of six new limited edition shades inspired by hip hop sensation Nicki Minaj, including a purple Shatter!  Inspired by Minaj’s unique style, love of bright colors, and her debut album Pink Friday, the Nicki Minaj by OPI promotion will feature an array of bold hues, from neon lime green to pink.

 “OPI is so excited to work with Nicki in releasing these six new nail lacquers,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Nicki has taken the hip hop world by storm, but her music is only part of the equation. She’s also become a fashion inspiration, noted for her daring costumes and hair color both on and off the stage.”

Nicki’s eclectic look made including a new hue in OPI’s bestselling Shatter coat a must for this collaboration. The purple Super Bass Shatter(a record-setting purple that “shatters” before your eyes) is inspired by graffiti art and works when painted over any dry OPI hue. Adding top coat takes Super Bass Shatter from matte to glossy in seconds. 

The line features five nail lacquers in addition to Super Bass Shatter, ranging from fantastic pink, rainbow confetti glitter and charcoal sparkle hues to two green shades in lime and teal:

Pink Friday
Kick off the weekend with this pop! of bubblegum pink. 

Metallic 4 Life
This charcoal sparkle flies with the stars in the skies.

Save Me
I drove for miles just to find this silver-rainbow glitter.

Fly
I came to win, to fight…and to wear this aqua.

Did It On ‘Em 
A lusty little lacquer that loves the “lime”-light.

Nicki Minaj by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide^™ Brush for the ultimate in application. This limited edition promotion will be available beginning January 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $8.50 ($10.95 CAN) suggested retail for each nail lacquer. 

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

                                        Let’s Shatter Breast Cancer!                                   

OPI Announces New Pink Shatter: Pink of Hearts Nail Lacquer to Support

Susan G. Komen for the Cure^®

            OPI launches the limited edition Pink Shatter: Pink of Hearts Nail Lacquer to supportSusan G. Komen for the Cure^® in its promise to save lives and end breast cancer forever.  The 2011 Pink of Hearts edition will follow in the footsteps of its namesake 2007, 2008, 2009 and 2010 Nail Lacquers in raising awareness of breast cancer for the fifth year in a row, during the months of September and October (National Breast Cancer Awareness Month).  Unlike previous shade incarnations, this year’s Pink of Hearts Nail Lacquer marks the debut of fan-favorite Shatter coat in OPI’s first pink shade. 

“We are continuing to support Susan G. Komen for the Cure in the hopes of increasing breast cancer awareness, while inspiring and empowering women.  The organization’s dedication to this cause is unwavering,” remarks Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “OPI is proud to join with Susan G. Komen for the fifth consecutive year to offer Pink Shatter: Pink of Hearts.  By launching our first-ever Pink Shatter coat, we hope this exciting new textured hue will generate lots of awareness for this cause.”

Each bottle of Pink Shatter: Pink of Hearts has a special pink-ribbon tag and pink cap wrap to call attention to breast cancer awareness.  OPI will also be making its annual donation of $25,000 toKomen for the Cure.Pink Shatter coat contains no DBP, Toluene, or Formaldehyde, and it also featuresOPI’s exclusive ProWide^™ Brush for the ultimate in application.

The limited edition Pink Shatter: Pink of Hearts will be available throughout the months of September and October 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer. 

            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter@OPI_PRODUCTS and become a Facebook fan!

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About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.9 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.