Haute Coffee Monifa Coffee Pharrell Williams Qream with a Q The Ice Qream man Haute Ish
22 July 2011
The Ice Qream Man
Pharrell Williams is back with yet another dope business venture. Just last year, Williams teamed up with Moncler and created a sick outer wear collection that would have any dope-boy-fresh fashionisto wanting more and he even ventured into cosmetics collaborating with Kiehls.
This year, he signed on as creative director for Karmaloop TV and he also created his on vodka-based cream liqueur line -Qream with the same company (Diageo) that helped Diddy create Ciroc.
I know most of you are thinking every Artist has a liqueur line now-a-days, but it’s a great move! It’s lucrative & profitable. Just think about it, music & spirits go hand and hand. When your down and out, depressed and S.O.L -what do you do? You turn to your favorite artist to soothe you, and a nice stiff drink to move you! Cha-ching$$!! Another couple million to add to the bank.
The brilliant thing about the branding and marketing behind Qream is, he created this specifically for the Ladies. Every curve of the bottle exudes femininity, and the flavors remind me of every woman’s guilty pleasures…
Peach -makes me think of a sexy dessert or a sexy fragrant lotion by Victorias Secret or Fresh.
Strawberry -reminds me of my favorite chocolate covered strawberries from Godiva on Valentines day.
In a recent interview with Elle.com, Pharrell stated:
“I thought the market was lacking in drinks for women that make them comfortable about indulging. Every time you look at the television, it’s all Spanx and Bally Fitness. When I think of the women I’m aiming for, I think of Sarah Jessica Parker…a confident women that’s in the know, from the shoes to the news.”
I have to personally hit Mr. Williams up to create a signature “Haute Coffee & Qream” cocktail!
Ummm, that made my mouth water just typing that!
For more info visit www.qreamwithaq.com