SEX SELLS
Ad campaigns for shoes, fragrances and even appliances have to appeal to the masses by any means necessary!
With the economy at a stand still, stores closing and businesses folding marketing teams have to play dirty & get a little X-rated to keep generating revenue. So their weapon of choice: SEX.
It makes perfect sense. The same way we lust after members of the opposite sex (or in some cases the same sex #NOH8), is the same way we crave and lust after materialistic things. Its our new animal instinct.
I, for one, love an edgy photo shoot and whenever I see a sexy Tom Ford ad, I have the urge to throw on my favorite Trey Songz tune and call a handsome suitor to entertain me; but that’s just me!
Moving on to my point, is there a limit or a point where Creative Directors take a step back and say, “we went too far!”? I mean some of these ads are ri-damn-diculous (no pun intended). There’s a guy whose eye is clearly an erect penis! Like, who thought of that?! Even my crazy perverted mind would NEVER go that far outside of the box, and I’m perfectly capable of jumping out the window.
The use of SEX as a marketing medium in many ways is an art form; a form of creativity and also entertainment. It can make us either utterly uncomfortable or blatantly narcissistic, depending on which side of the fence your on but either way these images have lots of shock value which I absolutely LOVE. SEX sells, and I’m buying, well… Kinda. :)
